Conclusion

Without non-discursive rhetoric, the speech remains another speech instead of a mode that communicates with every word and image.  The images provide a logical pathway from each of the points Sir Ken Robinson makes.  The mode makes the watcher expect to hear many messages quickly, and the images and text in the mode make it easier for the watcher to break it down into parts.  The non-discursive and discursive rhetoric work together in order to make “Changing Education Paradigms” a cohesive, rhetorically effective video.