Literature Review

Brian L. Ott’s and Greg Dickinson’s essay, “Visual Rhetoric and/as Critical Pedagogy,” presents three ways that visual rhetoric has been taught:  public address, everyday life, and logic.  They then present steps for visual rhetoric to be “incorporated into the classroom as part of a broader critical pedagogy designed to foster critical citizenship” (401).  In his essay, “The Modes of Visual Rhetoric:  Circulating Memes as Expressions,” Eric S. Jenkins describes the Fail/Win meme as a mode of rhetoric because scholars ground the meaning in context and due to the meme’s ever-changing nature (444).  The visual rhetoric in “Changing Education Paradigms” is as important than the textual rhetoric, because the visual rhetoric is what allows the video to have fluidity and is what grounds it in contextual clues.